Resource Library
You'll find Guides to help in your role, Playbooks for how to use Mavin, Essays on our thinking and Answers to common questions.
No case studies. No track record. Just you and your belief. This guide shows you how to get people to pay you to learn—positioning yourself as a problem solver, using humble confidence, and turning discovery into deals.
You can't just hand off sales. Your sales leader needs to learn your founder magic. This guide shows you how to transition effectively—shadowing, weekly reviews, and strategic leverage—without staying stuck in sales forever.
Your pipeline looks huge but nothing closes predictably. Every quarter is a Hail Mary. This guide shows you how to spot happy ears (thinking everyone's a customer), build real qualification criteria, and create a pipeline you can actually trust.
Most pipeline reviews are theater. Reps go on defense. Leaders ask surface-level questions. Nothing moves forward. This guide shows you a different approach: reps prepare strategic deal memos before the meeting, everyone reads them async, and the meeting itself focuses entirely on 'How do we close this faster?'
You hired a great salesperson. Three months later, nothing's closing. The problem isn't them—it's your infrastructure. This guide shows you the internal blockers preventing deals from closing and exactly what to build so your sales hire can succeed.
Learn how to build presence and generate pipeline on LinkedIn without automation, spam, or AI slop. Capture attention authentically and use LinkedIn strategically without destroying your professional network.
People are researching your CEO, your team, and you right now—but you can't see it. This playbook shows you how to set up real-time alerts when prospects view your team's profiles, respond within hours with contextual messages, and turn invisible research into actual conversations.
One person saying "we're interested" isn't a deal—it's a curious individual. This playbook shows you how to identify when multiple people from the same account are researching your team, coordinate multi-threaded outreach, and focus your time on accounts showing real organizational intent instead of single-contact deals that go nowhere.
You're targeting sales Directors, but marketing VPs are researching you. You built for SaaS, but manufacturing is showing interest. This playbook shows you how to spot unexpected segments in your data, decide whether to explore them, and open new markets by using their language and understanding their world.
You're missing accounts. Companies that perfectly match your ICP are researching you right now—but they're not on your target list. This playbook shows you how to automatically identify ICP matches from new accounts, review them every 2 weeks, and systematically expand your list with warm companies already showing interest.
Stop guessing who to contact. This playbook shows you how to use real behavioral signals to identify who's actively researching you, prioritize them in 10 minutes, and send 10+ personalized messages in under an hour—no more cold interruptions or wasted time.
Stop burning out your BDRs on cold lists with 2% connect rates. This playbook shows you how to pull a weekly list of prospects actively researching your team, prioritize strategically, and hand your BDR 20-50 warm leads that actually respond—resulting in 60% better response rates.
Absolutely. Most companies start with 2 seats (CEO + Head of Sales) and expand to 8 seats as they see value. You control the pace.
No, prospects cannot tell you're using Mavin. We're accessing the 'Who viewed your profile' data that LinkedIn already shows you. However, prospects can enable anonymous browsing in their LinkedIn settings.
No. Solo founders can use this. Large teams can use this. What matters is that you're performing customer-facing or market-facing activity.
You can pay monthly. No annual commitment required. You can cancel anytime with no long-term contracts or penalties.
Not dramatically. Mavin fits into existing workflows. The shift is from 'guess who to contact' to 'respond to signals'—making reps' jobs easier with higher response rates.
The engagement data is 100% accurate. It comes directly from LinkedIn's 'Who viewed your profile' data—we just organize it and make it actionable.
Companies measure ROI in three main ways: response rate improvements (3-5x higher), pipeline generated from signals, and time saved by focusing on warm leads instead of cold lists.
Mavin can track engagement history back 60 days, potentially longer depending on your LinkedIn subscription level. From that point forward, we track all new profile views in real-time.
Mavin is priced per seat per month. A seat equals one LinkedIn account we monitor. Pricing tiers: Basic ($90/seat/month), Advanced ($150/seat/month), Pro ($240/seat/month).
Less than 10 minutes. Install the Slack app, connect LinkedIn, add target accounts, and define your ICP—signals start flowing immediately.
Mavin doesn't scrape or violate LinkedIn's Terms of Service. We access data that's already available to you in your LinkedIn account and make it more actionable.
You'll start seeing results the next day. Signals begin flowing immediately once you connect your LinkedIn accounts and set up your target accounts and ICP.
We take data privacy seriously. The data we access is your LinkedIn data—information already available in your account. You control access and can revoke permissions at any time.
No. Mavin works for any company where the buyer is a business professional making a considered purchase with trust-based or high annual contract value sales.
Yes. It doesn't matter if your buyers are active on LinkedIn. What matters is that your buyers want to research you and understand your technology, your team, and what you stand for.
A signal is a LinkedIn profile view. Learn why profile views matter and why we focus on this specific buying behavior.
Profile views ARE the engagement we track. This isn't about content engagement (likes, comments, shares). When someone views your LinkedIn profile, that's a high-intent signal that they're researching you.
Long sales cycles are actually ideal for Mavin. Learn how Mavin helps you identify when deals are heating up, multi-thread effectively, and manage complex enterprise sales cycles.
It doesn't matter how much you post or how active you are on LinkedIn. Your LinkedIn profile receives traffic regardless—buyers are researching you by viewing profiles, which is the signal Mavin tracks.
We're currently working on a HubSpot integration. Mavin also provides CSV exports that make it easy to connect to your existing tools via automation platforms like Zapier or Make.
We offer a 30-day paid trial. Use Mavin for 30 days, and if it's not the right fit, schedule an exit interview and we'll provide a full refund.
Signal volume depends on how many LinkedIn accounts you're monitoring, how market-facing you are, and your outreach activity. But volume doesn't matter as much as how you use the signals.
You own the data. This is your LinkedIn data—the profile views that LinkedIn already shows you in your 'Who viewed your profile' section. You can export, revoke access, or delete your data at any time.
82% of your prospects are googling you. Here's what that means for your pipeline.
When everyone sounds the same, contextual authenticity what matters