Answer
What's a realistic expectation for signal volume?
Signal volume depends on how many LinkedIn accounts you're monitoring, how market-facing you are, and your outreach activity. But volume doesn't matter as much as how you use the signals.
It depends on:
- How many LinkedIn accounts you're monitoring
- How market-facing and customer-facing you are
- How much outreach/content activity you're doing
Typical signal volume:
- Target ICP matches: Very frequent (often daily or multiple times per week)
- Target account matches: Less frequent, but higher value
But here's the truth: Volume doesn't necessarily matter. What matters is how you use the signals.
One signal from one target account could make or break your year. It could give you the intelligence you need to act on a deal that moves the needle for your entire business.
Or you could get dozens of signals every day. If you're not doing anything with them, you won't see results.
The key: Use the playbooks to learn how to act on signals effectively. One well-executed signal is worth more than 100 ignored ones.