How do other companies measure ROI from Mavin?

Companies measure ROI in three main ways:

1. Response Rate Improvements

Warm outreach (based on Mavin signals) gets 3-5x higher response rates than cold outreach. Teams track this and see immediate improvement in engagement.

2. Pipeline Generated

Direct pipeline from Mavin signals. Examples:

• A customer booked their biggest deal of 2025 off account signals - an account they had previously tried and failed to close. After re-engaging based on Mavin data, they've now expanded that account to over $55,000 MRR.
• A customer engaged a major enterprise after seeing multiple people from the same company researching different members of their team. Three people from the partner viewed three different executives - data that never would have surfaced without Mavin.

3. Time Saved

Reps stop wasting time on cold lists and prospects who don't care. They focus on people who are already interested. This compounds over weeks and months—less wasted effort, more productive sales time.

The common thread: Companies that use Mavin to prioritize outreach, respond to intent in real-time, and multi-thread accounts see measurable improvements in response rates, meetings booked, and pipeline generated.