What if my sales cycle is 12+ months?

Long sales cycles are actually ideal for Mavin.

Here's why:

1. Mavin tells you when the sales cycle is heating up

Long sales cycles go quiet for months. You don't know if the deal is dead or just slow. Mavin gives you data when the account starts to warm up again.

Example: Deal has been quiet for 4 months. Suddenly, 3 people from that account start viewing your team's profiles. That's a signal the conversation is restarting internally. Time to re-engage.

2. Mavin helps you multi-thread

Long enterprise sales cycles require multiple stakeholders. Mavin shows you when different people from the same account are researching you—so you can reach out and multi-thread proactively instead of waiting for introductions.

This accelerates deals. Multi-threading early reduces bottlenecks and keeps momentum.

3. Mavin is designed for complex, considered sales

For large, enterprise, multi-stakeholder sales cycles, Mavin is optimal. It helps you:

• See when buying committees are forming (multiple people researching)
• Know when to re-engage dormant deals
• Prioritize which long-cycle deals are actually moving

The 60-day historical data limit isn't an issue because Mavin tracks ongoing activity. Once you're connected, we monitor continuously. If a deal heats up 12 months from now, we'll alert you in real-time.