What counts as a "signal" and what doesn't

A signal is a LinkedIn profile view. That's it.

When someone views your CEO's profile, your Head of Sales' profile, or your profile—that's a signal. They're researching you.

Why profile views matter:

Profile views are one of the most natural buying behaviors. When someone is considering a purchase, they want to know: Who's behind this product? Who am I dealing with? Do I trust these people?

Here's what happens: They Google your name or your CEO's name. 90%+ of the time, the first result is a LinkedIn profile. They click. That triggers a profile view.

This is buyer research. It happens constantly, especially in B2B. People want to understand who you are before they engage.

Why we don't track content engagement:

More and more buyers avoid engaging with content publicly (likes, comments, shares). Why? Because the moment they do, they become a target. Comment on one post and a dozen salespeople will reach out.

So buyers research privately. They view profiles. They gather information. They stay anonymous.

That's the signal we track—the one buyers are actually comfortable giving.

Other signals we're exploring: We're currently exploring tracking engagement with specific LinkedIn content and company page activity, but profile views remain the highest-intent signal.