How to Prioritize Your Outreach When You Only Have 1 Hour

You have one hour. Maybe less. Your calendar is packed. But you need to do outreach.

The question: Who do you contact?

Most reps guess. They pick up where they left off yesterday. Or they work down a list alphabetically. Or they go after whoever feels like a good fit.

None of that respects anyone's time. Not yours. Not the prospect's.

Here's the better way: Base your prioritization on actual human behavior. On observable signals that someone is researching you right now.

This playbook shows you how to use Mavin to identify who's actively interested, prioritize them in 10 minutes, and knock out 10+ personalized messages in under an hour.

---

The Problem: You're Guessing Who to Contact

When you have limited time, it's nearly impossible to decide who to focus on.

You've got your full account list. Your territory. Your book of business. Hundreds of prospects. Maybe thousands.

How do you make the most of one hour?

What most reps do:

• Pick up where they left off last week
• Work through the list alphabetically
• Go after accounts that "feel" like a good fit
• Reach out cold to whoever's next

Why this doesn't work:

You're interrupting people. You have no idea if they're interested. You're guessing. And your response rates show it—2-3% if you're lucky.

What you need: Observable behavior that shows someone is actually interested in you, your team, or what you're selling.

---

The Solution: Prioritize Based on Real Signals

Mavin tells you exactly when people are researching you or anyone on your team.

Here's what you'll see:

• This prospect viewed your CEO's LinkedIn profile
• This prospect viewed your Head of Product
• This prospect viewed three people on your team
• Five prospects from the same company are all researching you

These are signals. Real human behavior. Not guesses.

When someone views a LinkedIn profile, it's one of the most natural buying research behaviors. They Google your name. Your LinkedIn profile shows up. They click. That's intent.

In a world of AI slop and generic outreach, profile views are remarkably human. They're trying to figure out: Who's behind this product? Who's reaching out to me? Is this legit?

Mavin tracks all of it.

---

The Workflow: 1 Hour, 10+ Personalized Messages

Step 1: Open Mavin in Slack (5 minutes)

Every morning, Mavin sends you a daily digest in Slack.

Open it. You'll see all the signals from yesterday—who viewed profiles, from which companies, and whether they're target accounts or ICP matches.

Download the report. It's a simple export with all the details you need:

• Full name
• LinkedIn headline
• Company name
• Job title
• When they viewed (exact timestamp)
• How many times they've viewed
• Whether they're a target account (already in your pipeline)
• Whether they're an ICP match (should be on your list)
• Email address (professionally verified from LinkedIn)
• LinkedIn profile link
• Mutual connections

Everything you need in one place.

Step 2: Prioritize (5 minutes)

You can't reach out to everyone. Focus on the highest-intent signals.

Prioritization order:

1. Target ICP within a Target Account → These are the best. They're in your pipeline already AND they match your ICP. They're researching you. Drop everything and reach out.
2. Target Account → They're in your pipeline. They're actively researching. Even if they're not your exact ICP, someone at the account is interested. Worth reaching out.
3. Target ICP → They match your ideal customer profile perfectly, but they're not in your pipeline yet. They just showed interest. Add them to your list and reach out immediately.
4. Interesting Person → They don't perfectly match your ICP or target list, but they're researching you. Maybe they're adjacent to your market. Maybe they're at a company you didn't know about. Worth a quick message.

Look for repeat views. If someone viewed your CEO's profile three times in the last two days, that's a much stronger signal than a single view. Prioritize them.

Look for multiple people from the same account. If five people from Acme Corp are all researching different members of your team, that's a buying committee. That account is hot. Prioritize it.

Step 3: Reach Out (45 minutes)

Now you have your prioritized list. Time to reach out.

Choose your channel: LinkedIn, email, text, phone—whatever you have available. Mavin gives you everything: verified email, LinkedIn profile, mutual connections. Use what works best.

The message:

Acknowledge their interest. Don't pretend you don't know they were researching you. It's not creepy—it's contextually relevant.

Example:

"Hey [Name], saw you were checking out some people on the team and wanted to get in touch. [One sentence about what you do]. [One question about their situation]. Worth a quick call?"

Keep it short. Keep it direct. Reference the behavior, but don't make it weird.

In 45 minutes, you should be able to send 10+ personalized messages. Maybe more if you're fast.

These aren't templates. You're using real context—who they are, what company they're at, what they were researching—to make each one relevant.

Step 4: Done by 10am

That's it. One hour. You've reached out to 10+ people who are actively interested in you.

No cold interruptions. No spray-and-pray. Just contextually relevant outreach based on observable behavior.

---

Why This Works

You're Responding, Not Interrupting

When you reach out to someone who just viewed your profile, you're not cold calling. You're responding to their interest.

They were already thinking about you. Your message isn't random—it's timely.

Higher Response Rates

Cold outreach gets 2-3% response rates if you're lucky.

Warm outreach—based on signals like profile views—gets 3-5x higher response rates. Sometimes more.

Why? Because you're reaching out when they're already interested. You're not convincing them to care. They already do.

You Respect Everyone's Time

Yours: You're not wasting time on people who aren't interested.

Theirs: You're not interrupting them when they're not thinking about you.

Everyone wins.

---

Common Mistakes to Avoid

Mistake #1: Ignoring the Context

You see someone viewed your profile. You reach out with a generic cold message.

Why? You just wasted the signal. Use the context. Acknowledge that they were researching you. Make it relevant.

Mistake #2: Waiting Too Long

Signals decay. If someone viewed your profile three days ago and you reach out today, they've probably moved on.

Reach out within 24-48 hours. Ideally same-day.

Mistake #3: Reaching Out to Everyone

Just because someone viewed your profile doesn't mean they're a fit. Prioritize. Focus on target accounts and ICPs first.

You only have one hour. Use it on the highest-intent signals.

Mistake #4: Overthinking It

Don't spend 20 minutes crafting the perfect message. Keep it simple. Acknowledge their interest. Ask a question. Move on.

You're going for volume + relevance, not perfection.

---

The Result: More Meetings, Less Wasted Time

What happens when you do this daily:

• Higher response rates: 3-5x better than cold outreach
• More meetings booked: You're reaching out to people already interested
• Less time wasted: No more guessing who to contact
• Better pipeline quality: You're talking to people who are actually in-market

The realistic outcome:

If you do this every day—1 hour of prioritized outreach based on Mavin signals—you'll book more meetings in a month than most reps book in a quarter with cold outreach.

Not because you're working harder. Because you're working smarter.

You're reaching out to people who are already researching you. You're just making it easy for them to respond.

---

Quick Reference: The 1-Hour Workflow

9:00am - 9:05am: Open Mavin digest in Slack, download yesterday's signals

9:05am - 9:10am: Prioritize based on: Target ICP + Target Account → Target Account → Target ICP → Interesting Person

9:10am - 9:55am: Reach out via LinkedIn, email, text, or phone to 10+ people. Acknowledge their interest. Keep it short.

9:55am - 10:00am: Done. Move on with your day.

Repeat daily.