Does my team need to change their workflow?

Not dramatically. Mavin fits into existing workflows.

What stays the same:

• Reps still use their preferred outreach tools (LinkedIn, email, phone, CRM)
• They still prospect, qualify, and close deals
• They still manage their pipeline

What changes:

• Instead of working cold lists, they work warm lists based on who's researching you
• Instead of guessing who to contact, they respond to signals
• Instead of interrupting prospects, they reach out when prospects are already interested

The shift: From "guess who to contact" to "respond to signals."

Most teams see this as making their job easier, not harder. Reps get higher response rates, book more meetings, and waste less time on people who don't care.