Is Mavin only for B2B SaaS companies?

No. Mavin works for any company where the buyer is a business professional making a considered purchase.

The best fit: Companies with trust-based or considered sales with high annual contract value.

What does "considered purchase" mean?

• The buyer needs to research and evaluate
• Multiple stakeholders are involved
• The decision isn't made instantly by one person
• There's a relationship and trust component

Who uses Mavin successfully:

• B2B SaaS companies (yes)
• Deep tech and scientific product companies (buyers researching the team behind the technology)
• Professional services firms
• Enterprise hardware companies
• Manufacturing companies selling to businesses
• Any B2B company where buyers research who they're buying from

When it's less useful: Small, inexpensive products where decisions are made quickly by one person with little research.

The common thread: If your buyer wants to understand who's behind your product or technology before they buy, Mavin will help you see when they're researching you.