Improve your response rate 10x

People are researching you right now.

They're Googling your company. Your CEO's name. Your Head of Product. You. They're clicking on LinkedIn profiles. They're trying to figure out: Is this legit? Who's behind this? Should I take a call?

This happens constantly. Every day. Multiple times a day.

The problem: You can't see it.

You have no idea when someone views your CEO's LinkedIn profile. You don't know when three people from the same company research your team in the same afternoon. You're blind to all of this intent.

So you keep doing cold outreach. Interrupting people who aren't thinking about you. Wasting time.

The solution: Mavin shows you when people are researching you.

Now you can see it. Now you know who's interested. Now you can act on it.

This playbook shows you how to set up real-time alerts, respond within hours (not days), and turn invisible research behavior into actual conversations.

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The Problem: You're Blind to the Research

People Are Researching You All the Time

If you're doing outreach—if you're in the market trying to win customers—people are researching you.

What they're doing:

• Googling your company name
• Clicking on your CEO's LinkedIn profile
• Checking out your Head of Product
• Viewing your profile
• Looking at multiple people on your team

Why they're doing it:

They got a cold email. They saw a LinkedIn post. A colleague mentioned your company. They're evaluating vendors. They're doing their homework.

This is normal buyer behavior. It happens constantly.

You Have No Idea It's Happening

Here's the problem: You can't see any of this.

LinkedIn doesn't tell you when someone views your CEO's profile (unless your CEO checks manually—and who does that?).

You don't know when someone from a target account Googles your team and clicks through to your profiles.

You're completely blind to all this intent.

So what do you do?

You keep doing cold outreach. You pick up where you left off yesterday. You work through your territory list. You interrupt people.

Meanwhile, there are people actively researching you right now. People who are interested. People who would actually respond if you reached out.

But you don't know they exist.

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The Solution: See the Research, Act on It

Mavin Shows You Who's Researching You

Mavin tracks when people view LinkedIn profiles on your team.

You'll see:

• This prospect viewed your CEO's profile
• This prospect viewed your Head of Product
• Three people from the same company viewed different people on your team
• This prospect viewed your profile twice today

All of this is happening already. You're just not seeing it. Mavin makes it visible.

Now You Can Act on It

Once you know someone's researching you, you can reach out.

Not cold. Not random. Timely. Contextual. Relevant.

"Hey, saw you were checking out our team—figured I'd reach out."

That's not an interruption. That's responding to interest.

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The Workflow: Alert → Schedule → Send

Step 1: Set Up Real-Time Alerts

In Mavin, configure alerts for the signals that matter most.

Send alerts to Slack (or email if you prefer).

What to alert on:

• Target accounts - Your top 20-50 accounts. If anyone from these companies researches you, you want to know immediately.
• Multiple touches - When 2+ people from the same company research your team in the same day. This is a buying committee signal.
• Repeat views - Someone who views your CEO's profile 2-3 times. Stronger signal than a single view.
• Senior titles - VPs, C-suite. High-value prospects.

Don't alert on everything. That's noise. Alert on signals that deserve same-day action.

Step 2: Get the Alert in Slack

Ding. Notification comes in.

"Sarah Johnson, Director of Sales at Acme Corp, just viewed [CEO Name]'s LinkedIn profile."

You see:

• Who they are (name, title, company)
• What they did (viewed whose profile)
• When (timestamp)
• Context (target account? ICP match? repeat view?)

Step 3: Schedule Your Outreach (2 Minutes)

Here's what you do:

Open your outreach tool:

• Gmail (has schedule-send built in)
• LinkedIn (has schedule messaging)
• iMessage on Apple (can schedule SMS)

Write a short message:

"Hey Sarah, saw you were checking out [CEO Name]'s profile earlier—figured I'd reach out. We help companies like Acme with [specific problem]. Worth a quick call?"

Keep it short. 2-3 sentences. Reference the behavior. Ask for a call.

Schedule it to send 2-4 hours later.

Why wait a few hours? It feels more natural. If they viewed the profile at 10am and you message at 2pm, it's timely but not creepy. Same-day response. That's what matters.

Step 4: Go Back to Your Day

That's it. Takes 2 minutes.

You don't drop everything. You don't sit and wait for a response. You schedule the message and move on.

The message sends automatically later today. If they respond, great. If not, you'll follow up tomorrow.

Step 5: Follow Up Once (Next Day)

If they don't respond by the next day, send one follow-up.

"Hey Sarah, circling back—saw your team was researching us yesterday. Happy to jump on a quick call if it's relevant."

That's it. Two touches total. If no response, move on to the next alert.

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Why This Works

You're Responding to Intent, Not Creating It

When you do cold outreach, you're trying to create interest from scratch. You're interrupting someone who wasn't thinking about you.

When you respond to research signals, the interest already exists. They were thinking about you. You're just making it easy for them to connect.

It's Timely

They researched you today. You reach out today. The window of interest is still open.

If you wait three days, they've moved on. They're talking to your competitor. Or they decided now's not the right time.

Same-day response keeps you in the conversation while it's happening.

It's Contextually Relevant

Your message isn't random. It makes sense. They were researching your team. You're acknowledging that and offering to help.

It's not creepy. It's not stalker-ish. It's: "Hey, noticed you were checking us out—want to talk?"

Higher Response Rates

Cold outreach: 2-3% response rate.

Responding to research signals: 5-10%+ response rate.

Why? Because they were already interested. You're not convincing them to care. You're responding when they already do.

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Common Mistakes to Avoid

Mistake #1: Waiting Too Long

You get the alert in the morning. You think "I'll handle it later."

Later never comes. Or it comes three days later. They don't respond.

Fix: Schedule the message the same day you get the alert. Even if it sends hours later, at least it's happening today.

Mistake #2: Responding Instantly (Too Fast)

You get the alert at 10:03am. You send a message at 10:05am.

It feels like you were sitting there watching. A little intense.

Fix: Schedule it for 2-4 hours later. Still same-day, but more natural timing.

Mistake #3: Overthinking the Message

You spend 20 minutes crafting the perfect message.

Fix: Keep it simple. Reference their research. Ask if it's worth a call. 2-3 sentences. Done.

Mistake #4: Alerting on Everything

You set alerts for every single profile view. Your Slack explodes. You get alert fatigue. You stop responding.

Fix: Only alert on high-priority signals. Target accounts. Multiple touches. Repeat views. Senior titles. Let everything else go to your daily or weekly batch.

Mistake #5: Not Actually Scheduling

You think you'll remember to send the message later manually. You forget.

Fix: Actually use schedule-send. Gmail has it. LinkedIn has it. iMessage has it. Use the feature. Set it and forget it.

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The Result: Conversations That Happen

What changes when you respond to research signals in real-time:

• More conversations: You're reaching out to people who are already interested
• Higher response rates: 3-5x better than cold outreach
• Faster deal cycles: You're engaging earlier in their research process
• Less wasted time: You're not chasing people who don't care

The realistic outcome:

If you set up alerts for your top 20-50 target accounts and respond same-day every time someone researches you, you'll start 2-3x more conversations than you were having with pure cold outreach.

Not every alert turns into a meeting. But every alert is an opportunity. And responding the same day gives you the best shot at turning research into a conversation.

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When to Use Real-Time Alerts vs. Batched Outreach

You don't have to respond to everything in real-time.

Use real-time alerts for:

• Strategic accounts (your top 20-50 targets)
• Hot signals (multiple people researching, repeat views)
• High-value prospects (VPs, C-suite, key decision-makers)

Use batched outreach (daily or weekly) for:

• Volume leads (ICP matches but not strategic accounts)
• Single views from lower-priority companies
• When you're deep in other work and can't be interrupted

The point: For the accounts that matter most, responding the same day gives you a significant edge.

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Quick Reference: The Real-Time Workflow

Before you start: Set up alerts in Mavin for target accounts, multiple touches, repeat views, senior titles → sends to Slack

Alert comes in: "Sarah Johnson from Acme Corp just viewed [CEO]'s profile"

2 minutes later: Open email/LinkedIn/SMS → Write short message → Schedule to send 2-4 hours later

Go back to your day: Message sends automatically, no need to think about it

Next day (if no response): Send one follow-up: "Circling back—saw your team was researching us yesterday"

If still no response: Move on to the next alert