What happens if someone views my LinkedIn page but doesn't engage with content?

Profile views ARE the engagement we track.

This isn't about content engagement (likes, comments, shares). This is about buyer research.

When someone views your CEO's LinkedIn profile, that's the signal. They're researching who's behind your company. They're trying to understand: Is this legit? Who are these people? Do I trust them?

Why this matters:

Buyers, especially in B2B, avoid engaging with content publicly. The moment you like or comment on a post, you become a target. Salespeople reach out. You're added to lists.

So buyers research privately. They view profiles. They gather information without making themselves visible.

That's the behavior Mavin tracks. The profile view is the engagement. It's a high-intent signal that someone is actively researching you.