What if my team doesn't use LinkedIn much?

It doesn't matter how much you post or how active you are on LinkedIn.

Here's why: If you're market-facing and trying to win customers who are businesses or business professionals, LinkedIn is an important tool for you—whether you use it actively or not.

LinkedIn owns the professional network. When someone wants to know who's behind your company or technology, they Google your name. 90%+ of the time, your LinkedIn profile is the #1 result. It's on the first page of search results 99.9% of the time.

This means your LinkedIn profile is receiving traffic regardless of whether you post content.

Buyers are researching you. They're clicking on your profile. They're viewing your CEO's profile. They're gathering information.

You don't need to:

• Post content regularly
• Engage with other people's posts
• Build a personal brand on LinkedIn
• Have thousands of connections

You just need to exist on LinkedIn (which you already do). Mavin tracks when people research you, whether you're an active LinkedIn user or not.

The activity we track is theirs, not yours. They're viewing your profile. That's the signal.